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Website

WordPress Focus

WordPress is my go-to platform for creating flexible, custom sites that adapt to unique client needs. I also work with Wix and Squarespace, but WordPress stands out for its advanced functionality and reliable performance.

Custom Solutions

I enjoy building sites from scratch, crafting custom layouts and features tailored to each client. I’m dedicated to finding creative solutions that make each website distinctive and highly usable.

Template Flexibility

When projects don’t require custom builds, I efficiently adapt pre-made templates to match brand requirements. This approach allows for quality designs while saving time and resources.

Visual Consistency

I maintain a strong focus on typography hierarchy and cohesive content styling, making sure every page is visually unified and easy to navigate for an intuitive user experience.

Responsive Design

Responsive design is a priority for me — I test each site across devices, from desktop to mobile, to ensure a seamless experience for all users.

HTML & CSS

I bring in HTML and CSS expertise when templates alone don’t suffice, allowing me to add custom elements and refine site details. This technical knowledge enhances both visual impact and functionality.

eCommerce Focus

I specialize in building eCommerce platforms primarily using WooCommerce, while also having experience with Squarespace, Wix, and Shopify. I’m comfortable working across these platforms to create effective online stores.

Template Versatility

I can utilize ready-made templates or create custom designs from scratch based on user needs. This flexibility allows me to deliver unique, user-friendly shopping experiences tailored to each business.

 

User-Centric Design

Understanding the complexities of eCommerce, I prioritize both the store owner’s comfort with the platform and the end-user’s purchasing experience. My goal is to seamlessly connect these two levels for optimal usability.

Target Audience Focus

I delve into the target audience’s preferences and requirements, allowing me to create a shopping experience that resonates with users and enhances conversion rates.

Technical Setup & Support

I assist with setting up payment gateways, guiding through plugin selections, and ensuring the platform functions smoothly. My aim is to equip owners with the tools they need for success while enhancing the user experience.

eCommerce

Branding

Logo Design

I create custom logos that capture the brand’s essence, tailored to convey the vision and resonate with the target audience.

Color Palette Development

I develop cohesive color palettes that reflect the brand’s identity and evoke the right emotions, ensuring consistency across all materials.

Typography Selection

I choose and design typography that aligns with the brand’s personality, enhancing readability and visual appeal.

Icon Design

I design unique icons that complement logos and overall branding, adding depth and enhancing user experience.

Brand Guidelines

I provide a comprehensive brand guide that outlines the proper use of logo, color palette, typography, and icons, ensuring consistency in all brand communications.

Custom Print Materials

I create print materials, including business cards, brochures, flyers, and posters, tailored to effectively communicate brand message.

Brand Collateral

I design cohesive brand collateral, such as letterheads, envelopes, and packaging, ensuring that all printed materials reflect brand identity and values.

Marketing Materials

I develop marketing materials that capture attention and drive engagement, from promotional posters to product catalogs, designed to enhance marketing efforts.

Print Management

I provide guidance on print specifications, paper choices, and finishes to ensure the highest quality results while managing the print process from concept to completion.

Print

Digital

Email Campaigns

I develop email templates and campaigns designed to engage the audience and drive conversions, ensuring consistent branding.

Digital Advertising

I create digital ads, including banner ads and social media promotions, that effectively convey messages and attract target audiences.

Social Media Graphics

I design engaging social media graphics and posts that capture attention, promote interaction, and align with the brand’s identity across platforms.