Client
Winnipeg Humane Society
Location
Winnipeg, Manitoba
Services
Research, Website Design, Content Strategy
This project for the Winnipeg Humane Society involved designing various print materials that align with the organization’s visual identity while promoting its mission and services. The goal was to create cohesive designs that communicate the Humane Society’s core values and engage the audience effectively through various channels. The deliverables included a flyer, tabloid-size infographic, discount coupon, letterhead, and poster, each tailored to meet specific needs while maintaining brand consistency
The Winnipeg Humane Society’s visual identity was the starting point for each design element. The primary goal was to ensure that all materials adhere to the established brand guidelines, including color scheme, typography, and overall aesthetic. The designs were aimed at fostering an emotional connection with the audience, highlighting the importance of animal welfare, and encouraging community engagement.
Flyer: Designed to quickly grab attention, the flyer presents key information in a clean, easy-to-read format. It highlights the Winnipeg Humane Society‘s services and ways people can get involved. The layout is organized to ensure the most important details are immediately visible, with clear calls to action.
Tabloid-size Infographic: This piece was created to convey important information about a healthy work environment. By using engaging visuals and easy-to-digest information, the infographic aims to educate and raise awareness about the Winnipeg Humane Society’s values. The tabloid size allows for bold graphics and data, making the information more accessible and memorable.
A letterhead was created to be used in official correspondence. It maintains the Winnipeg Humane Society‘s visual identity with a clean and formal layout, ensuring consistency across all printed communications.
The discount coupon was designed with simplicity in mind. The focus was on creating an attractive offer while ensuring the Winnipeg Humane Society‘s branding remained prominent and clear.
