Client
Arvalet Auto Center
Location
Winnipeg, Manitoba
Services
Research, Website Design, Content Strategy
The goal of the project was to create a cohesive and professional brand identity for Arvalet Auto Center – an automotive company. The process began with the creation of a logo and extended to the design of several key business materials, including a business card, folder, letterhead, and envelope.
The design was tailored to reflect the company’s field of activity and brand colors, ensuring a consistent and strong visual identity.
The logo design process began by incorporating elements symbolic of the automotive industry. A car symbol and a wrench were chosen to represent the company’s expertise in the field. The color of the logo was selected to match the company’s original shade, reinforcing brand recognition. To enhance the versatility of the logo, it was also presented on a colored background, offering flexibility for various uses across different mediums.
The business card design aimed to reflect the company’s professional image while maintaining functionality. The card was designed in line with the company’s color scheme, ensuring integration with the overall brand identity. Attention was given to typography and layout, creating a visually appealing and easy-to-read design.
A folder, letterhead, and envelope were also designed to complete the set of business materials. Each element adhered to the same color palette and design principles as the logo. The folder was designed for durability and practical use, while the letterhead and envelope were created to maintain a professional presentation for official correspondence. The consistent design across these materials strengthened the company’s visual identity.
