This project for Leicht Winnipeg involved creating a cohesive set of marketing materials, including a brochure, folder, envelope, and an AdWords campaign, for a client seeking to establish a refined and professional visual identity. The primary focus was on incorporating high-quality visuals, a striking black-and-white design, and a touch of elegance through gold accents.
Photos played a central role in the brochure design. To accommodate as many images as possible without compromising the aesthetic, a triangle-based layout was developed. This unique approach ensured an organized yet dynamic presentation, maximizing the use of space while maintaining visual appeal.
The folder was designed to complement the brochure, carrying over the triangular photo frames to create a consistent style across both pieces. This continuity reinforced the brand’s identity while providing a polished and professional look.
The contact information was strategically placed on the left side of a sleek black envelope, ensuring accessibility and readability. The black-and-white design, paired with the logo, created a sophisticated and timeless aesthetic.
To elevate the business card, the golden logo was printed with a metallic trim, adding a luxurious touch. The use of matte paper provided a smooth, high-quality finish, enhancing the overall tactile experience.
