Ivan’s Auto Body

Client
Ivan’s Auto Body

Location
Winnipeg

Services
Branding, Logo, Color Palette, Font, Patterns, Web Design

Ivan’s Auto Body, established in 1984, celebrated its 40th anniversary in 2024. I was honored to be a part of the fresh new look, including a new logo, color palette, and website redesign. I was tasked with creating a simple logo. But as often happens, simplicity is not always easy. I did my best to present the logo in the most straightforward way possible. I also introduced a new palette based on cool tones:

• Blue Midnight: A rich, dark blue.
• Mist Gray: A soft gray that adds a touch of contemporary elegance.
• Carbon Black: A classic black.