Branding for Ivan’s Auto Body

Location
Winnipeg

Services
Branding, Logo, Color Palette, Font, Patterns, Web Design

The design project for Ivan’s Auto Body, celebrating its 40th anniversary in 2024, involved creating a fresh new look for the company. The objective was to design a simple yet impactful logo, along with a new color palette and website redesign. The logo was crafted with a focus on simplicity, ensuring a clean and modern aesthetic. The color palette introduced cool tones, including:

Blue Midnight: A rich, dark blue to evoke professionalism and trust.
Mist Gray: A soft gray that added a contemporary, elegant touch.
Carbon Black: A classic black that provided contrast and sophistication.

The goal was to reflect the company’s long history while giving it a fresh, updated identity that would resonate with its customers.

Color Palette

Logo Variations

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