Branding for Ivan’s Auto Body

Location
Winnipeg

Services
Branding, Logo, Color Palette, Font, Patterns, Web Design

The design project for Ivan’s Auto Body, celebrating its 40th anniversary in 2024, involved creating a fresh new look for the company. The objective was to design a simple yet impactful logo, along with a new color palette and website redesign. The logo was crafted with a focus on simplicity, ensuring a clean and modern aesthetic. The color palette introduced cool tones, including:

Blue Midnight: A rich, dark blue to evoke professionalism and trust.
Mist Gray: A soft gray that added a contemporary, elegant touch.
Carbon Black: A classic black that provided contrast and sophistication.

The goal was to reflect the company’s long history while giving it a fresh, updated identity that would resonate with its customers.

Color Palette

Logo Variations

NEED A NEW LOGO DESIGN?

Contact me today!

Contact me

Here is more my Projects

Print Assets for Where Do You Draw The Line?

The primary goal of this project was to create a more user-friendly and memorable proposal for Ice River Films to stand out during a film distributor conference in Morocco. Recognizing the need for a unique and impactful solution, I developed an interactive postcard in addition to the traditional letter-sized proposal file. This approach aimed to simplify accessibility while enhancing the overall presentation and user experience.

Digital Design for Eph Apparel

Designing graphics for an apparel company that can be used across various platforms requires a balance of aesthetics, branding, and functionality. Below, are presented concepts for social media graphics, website banners, and email campaigns.