Client
Birch Accessories
Services
Product Photos, Lifestyle Sessions,
Social Media Reels, Mailing Template
The goal was to create two distinct photography sessions—lifestyle and product-focused—to showcase Birch Accessories, a Winnipeg-based hair accessories line.
The product session was conducted in a studio environment to highlight the intricate details, textures, and colors of the accessories. This controlled setting allowed for precision and focus, with specialized lighting setups carefully crafted to emphasize the craftsmanship and quality of each piece. Together, these two approaches offered a comprehensive visual narrative, showcasing both the functional elegance and aesthetic appeal of Birch Accessories.
The lifestyle session aimed to capture how the accessories elevate personal style in everyday moments. To achieve this, I chose natural outdoor locations that evoked a sense of freedom, tranquility, and organic beauty. Vibrant elements like flowers and lush greenery were incorporated into the scenes to complement the models’ outfits and the accessories themselves. The use of natural light added a soft, flattering effect, creating warmth and an effortless, relatable vibe in the images.
